The answer, of course, depends on a. In particular whether a is positive or negative.
x^2- 4ax= x(x- 4a)$. In order that the product of two number be negative, one must be positive and the other negative so either
(i) x< 0, x- 4a> 0 or
(ii) x> 0, x- 4a< 0.
In case (i) x> 4a so that x< 0 can only be true if 4a is negative. If a is negative then 4a< x< 0.
In case (ii) x< 4a so that x> 0 can only be true if 4a is positive. If a is positive then 0< x< 4a.