I think I may have gotten it. Please let me know if I'm on the right track.
If we have the polynomial [imath]P(x) = 2x^3+7x^2+4x-4[/imath], we can factor it into [imath](2x-1)(x+2)^2[/imath], so the zeros will be [imath]\frac{1}{2}[/imath] and [imath]-2[/imath] with a multiplicity of 2. The [imath]\frac{1}{2}[/imath] was obtained by dividing by 2, which is the coefficient and a factor of [imath]a_n[/imath]. So when the coefficient of [imath]a_n[/imath] is not 1, we'll eventually have to divide by that coefficient (or a factor of that coefficient) to solve for [imath]x[/imath] (i.e., [imath]2x-1=0[/imath]). Therefore, [imath]q[/imath], as a factor of [imath]a_n[/imath], will necessarily be the denominator in any rational zero, if it exists. Right track?