Cat, You are correct that students forget their everyday math when they walk into a math class or read a math book. It amazes me how students think that there are no numbers between say 2 and 3. When they go into a store the prices are not only $1 or $2 or $3 or... And even if they were then after sales tax the final price would not $1 or $2 or $3 or.... So they know as well as everyone else that there are numbers other than 1,2,3 etc.
I recently had a student tell me that the numbers between 2 and 3 are 2.1, 2.2, ..., 2.9. I could only imagine what store she shopped at!
Your advice telling the student to pretend that it is them going to the lake is quite good. I had a neighbor who was terrible at algebra but got the hardest problem on a test correct because that problem interested them. If I remember correctly it was a question about purchasing a CD player.