If I were working with these students, I would first ask to see their work, so I could try to nudge them in the right direction without just telling the answer.
For the second problem (square shape), the first thing to do is to see that l = w, so the area is lw = w^2, and the length of fencing is 2w + l = 2w + w = 3w. What does w have to be to use up all the fencing (which clearly will give the largest area)? (Ask them that!) To finish, they'll have to convert to yards.
The first problem confuses me, because it asks about the length of fencing, but the answers refer to l, which is not the length of fencing but the length of the yard.