The main question here is, what does the OP mean by "general form", and (perhaps even more important) by "linear equation"? That's why I started with a question, and really can't say any more until we get that answer. My initial assumption would be that the form shown is what was taught, and therefore it determines what they must mean by "linear equation".
If he means a linear equation in one variable, then none of what has been said about equations of lines is relevant. But also, there are a couple different forms that could be called "general" (which happen to have 2 and 4 constants, interestingly enough), and if the form shown is what he was taught, then the ultimate answer is, "That's what some author chose to call the general form, but it is not the only choice".
In my experience, one of the least standardized words in mathematics is "standard"; and one of the least generally agreed upon words is "general". All definitions of these words are ultimately arbitrary, and I am not surprised if someone uses them differently than I might have learned, or might prefer if I were writing a book.