If you use L'Hospital's Rule directly, you will need to apply it several times. An alternative is to expand in a Maclaurin series, but you must use enough terms. In this case, use 1-cos(x) = x^2/2 - x^4/24. You can also apply L'H once, then use the expansion sin(x) = x-x^3/6 as well. In other words, you need one more term than the highest polynomial, which is x^2, in the expansion. When you simplify and cancel powers of x, you can take the limit of what's left. You should get -1/3 when you're done.