She doesn't even show how to
use glog to solve the equation she presented, much less how it makes anything
easier than
Lambert W (which, for example, Wolfram Alpha can evaluate). Or did I miss something?
Before watching, I did a search to see if glog is mentioned anywhere else; it is not in Wikipedia, and in fact the only place I found it (with this meaning) was a
paper from 2000 (not really that new!) by Dan Kalman, whom she mentions. This refers to a paper "to appear" in College Mathematics Journal. Exploring further, I find
that paper (from 2001). The video quotes from the first two pages of this; I haven't read the whole thing yet, but it looks like it will fill in the gaps.
What I don't know yet is whether it deserves any more attention than Lambert W gets; I'd say that the video overstates its significance, and at least fails to support the claim. (
Any equation can be "solved" by giving a name to the required inverse, especially if you let yourself talk about the inverse of a non-invertible function.)