[FONT="]GlucoseScan Incorporated (GSI) currently sells its latest glucose monitor, theGlucoscan 3000, to diabetic patients for $129. GSI plans on lowering their price next year to $99 per unit. The cost of goods sold for each Glucoscanunit is $50, and GSI expects to sell 100,000 units over the next year.[/FONT]
[FONT="] [/FONT]
[FONT="]5)Suppose that if GSI drops the price on the Glucoscan 3000 immediately, it canincrease sales over the next year by 30% to 130,000 units. The incremental impact of this price drop onthe firms EBIT is closest to:[/FONT]
[FONT="]A) a decline of 1.5 million.[/FONT]
[FONT="]B) an increase of 1.5 million.[/FONT]
[FONT="]C) a decline of 2.4 million.[/FONT]
[FONT="]D) an increase of 2.4 million.
My thoughts on this matter.
1) 100,000*129-100,000*50=7,900,000
130,000*99-130,000*50=6,370,000
Then the difference is 1,530,000 and the answer is A.
2) [/FONT]100,000*99-100,000*50=4,900,000
130,000*99-130,000*50=6,370,000
Then the difference is 1,470,000 and the answer is B.
What I don't understand is which one of these lines show the initial incremental EBIT. The one with 7,900k or the other with 4,900k? And why?
[FONT="] [/FONT]
[FONT="]5)Suppose that if GSI drops the price on the Glucoscan 3000 immediately, it canincrease sales over the next year by 30% to 130,000 units. The incremental impact of this price drop onthe firms EBIT is closest to:[/FONT]
[FONT="]A) a decline of 1.5 million.[/FONT]
[FONT="]B) an increase of 1.5 million.[/FONT]
[FONT="]C) a decline of 2.4 million.[/FONT]
[FONT="]D) an increase of 2.4 million.
My thoughts on this matter.
1) 100,000*129-100,000*50=7,900,000
130,000*99-130,000*50=6,370,000
Then the difference is 1,530,000 and the answer is A.
2) [/FONT]100,000*99-100,000*50=4,900,000
130,000*99-130,000*50=6,370,000
Then the difference is 1,470,000 and the answer is B.
What I don't understand is which one of these lines show the initial incremental EBIT. The one with 7,900k or the other with 4,900k? And why?